She is an associate professor in Marketing and International Business in the undergraduate and postgraduate management programs at Toulouse Business School – TBS Education (France) since September 2021. Before joining the permanent teaching staff at TBS, she worked as a professor for 5 years in England (3 years at the University of Leeds and 2 years at the University of York) and became a Fellow of the Higher Education Academy Britanica (HEA). She was a Visiting Professor at UFPR (Brazil) in 2019 and at Rikkyo University (Tokyo – Japan) in 2022. She has experience in the area of Administration and Fashion with an emphasis on Strategic Management, working in all areas of the textile and clothing production chain. She was associate editor of the Internext-Review of International Business for 3 years. She is an associate editor at RAUSP and a reviewer for several international journals. Its main topics of study are: strategic administration, internationalization of companies, marketing, international marketing, image of the country of origin and fashion.