Diana-Andreea Filipescu

Senior Researcher

Associate professor of International Business and Marketing at TBS Education, Barcelona, Spain. Currently, Director of two master programs: 1) MSc in International Business; 2) Master in Doing Business in Latin America. Before joining TBS Education in 2014, She was a lecturer at the Autonomous University of Barcelona and in charge of different courses all focused on international business, strategy and emerging markets. Moreover, she collaborated with EADA Business School between September 2012 and March 2013, as an assistant professor in the Marketing Department. During her PhD studies, in 2008, she was a visiting scholar at Glasgow University, specifically at the Centre for Internationalization and Enterprise Research.

Research-wise, she focus on the reciprocal relation between internationalization and technological innovation of the firms. Its research also focuses on the causality of these processes as well as on the efficiency of internationalization. She also study the behavior of multinationals on international markets, mainly focusing on the choice of entry modes. Recently, She have become more interested in analyzing the way of doing business in emerging markets and firms’ international marketing strategies.