Suter, Mariana Bassi (TBS, France); Slivkin, Nikolay (TBS, France); Floriani, Dinora Eliete (Univali, Brazil) (21-22 March 2024). Outfoxing the competition: Lasa’s strategic crossroads in a changing marketplace. 14th Annual Conference of the Academy of International Business Latin America and the Caribbean Chapter.
El Alami, Y.; Bassi-Suter, M.; Mayer, B. Z., & Floriani, D. E. (2025). Perceptions of the identity of Pinot Noir made in Brazil: . Pinot Noir and Identity Symposium in Oxford on 10-12 July 2025.
Rosa, Angelica Patel da; Bruns, Camile Rebeca; Pellenz, Mayara (2025). Sweet Responsibility: How Luzz Cacau Blends Origin, Inclusion, and Sustainability. International Conference Rethinking Clusters 2025 – New Geopolitical and Sustainability Dynamics: Exploring Emerging Markets, 23-26 November, 2025..
Mayer, B. Z., & Floriani, D. E. (2022). The temporal dimension from the perspective of internationalisation: a theoretical discussion. critical perspectives on international business, 18(5), 699-723.
Past Publication, Published
Suter, M. B.; Borini, F. M.; Floriani, D. E.; Silva, D.; Polo, E. (2018). Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84, 46-58.
